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A start-up software firm catering to rehabilitation companies
Ground work of creating awareness about the firm amongst organizations touched by rehabilitation was already accomplished by the Founders. Narrowing the focus to formulate a “go-to-market’ strategy was the need of the hour.
• Collaborated with the client to formulate and implement a “go-to-market’ strategy
• Assisted the firm in identifying potential clients and partners
• Coached the Founder through the sales process
• Firm achieved an initial order of $0.1 Mn; today it receives 7 figure orders from the same client
• Saw the client through their maiden international deal with a Japanese firm apart from closing a few others with prominent industry majors
