Alistair Davidson

My work is about innovation - innovating in a world where lots of companies seem to be working on similar ideas. Offering a differentiated high value product is the single largest predictor of new product success, so strategy, business model, experiential marketing, differentiation and value propositions matter, as does fast software development.

I work on sales, technology and business problems - managing what can be built in the time and budget available against what the market requires today or will require. I have particular expertise in strategy, business development, demand creation and product management. I have a strong background in software development and innovation including four books on strategy and technology and also commercialization Read more

My work is about innovation - innovating in a world where lots of companies seem to be working on similar ideas. Offering a differentiated high value product is the single largest predictor of new product success, so strategy, business model, experiential marketing, differentiation and value propositions matter, as does fast software development.

I work on sales, technology and business problems - managing what can be built in the time and budget available against what the market requires today or will require. I have particular expertise in strategy, business development, demand creation and product management. I have a strong background in software development and innovation including four books on strategy and technology and also commercialization of new product success prediction software and stage gate innovation models.

Sales: I have pioneered over 400 customers internationally ($150M+ of contracts) and also been hired by firms to help with problem account relationships. I am typically viewed by my clients as a trusted partner to whom they go to as a sounding board.

On the development and software engineering side, I have managed full product life cycles for over a dozen software products (ideation, R&D, team hiring, agile development, go to market strategy, internationalization, international launch, withdrawal and replacement). I have expertise in software development, data management, business intelligence and information warehousing. My projects include 3 first of breed products using iterative, agile and Scrum approaches (I am a Certified Scrum Master with over a decade of agile experience). I have also increased the productivity of developers by 20X over a three year period and done software project turnarounds.

I am often hired by consulting and other firms to develop content strategies, demand creation strategies, thought leadership, books, white papers, articles, sales materials, customer success stories and complex proposals..

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Discussions, agreed to work, writing services, thought leadership

• Alberta Power
• Allstate Insurance
• American Management Assoc.
• AT Kearney, IL
• Bank of Nova Scotia
• Barber Colman
• Baxter Healthcare
• Bell Northern Research
• Eforex, Inc.
• Federal Business Development Bank
• Harley-Davidson
• Obron Corp.
• Ohio University
• IBM

• Alberta Power
• Allstate Insurance
• American Management Assoc.
• AT Kearney, IL
• Bank of Nova Scotia
• Barber Colman
• Baxter Healthcare
• Bell Northern Research
• Eforex, Inc.
• Federal Business Development Bank
• Harley-Davidson
• Obron Corp.
• Ohio University
• IBM