Profile

Professional summary

With a background in helping emerging startups and companies looking to redefine themselves, I offer a full marketing suite that includes strategy, messaging, technology, implementation and marketing/sales processes. I've help companies create or re-define their brand and messaging, build websites, implement their marketing automation and sales operations systems, build demand generation programs, and streamline their marketing analytics reporting.

My goal is to get you up and running quickly in an organic fashion that embodies your company culture. You'll also benefit from my keen perception around your business model strategy and the ability to think outside the box for solutions.

If you want to transform your business, let's find realistic ways to do it!

Engagement overview

1st hour consultation is free where we learn about your goals and challenges. I then formulate recommendations and scope out requirements in the form of a proposal with discrete projects and deliverables. Further engagements may be per project, as a monthly retainer or a hybrid, depending on your needs.

Clients

• Boardwalktech
• Software AG
• 1StopMove
• Ciespace
• Pharmagin
• GoFutureSight
• Sun
• IBM

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Areas of expertise
Key clients
  • IBM
Insights

Question: How can a seller best influence the online reviews?

Agree with most of the sentiment expressed: you have to demonstrate great service and food. However, if you want to influence how people talk about you online, friendly simple reminders to your patrons can't hurt. Facebook might be more useful than Yelp in this case because you have the opportunity to broadcast.

Here's a free idea:

"Follow Us on Facebook," and from there, be a little darin... Read more

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Question: Is it worth reviving a stalled startup project?

Doesn't it really depend on your goals? Certainly, you had passion for it at some point. What was the reason behind the initial founding of the company? Was there a compelling market to go after? Does that market still exist? And how far along are you in the project? How much of a pivot would you have to make?

If you have some funds, you might consider testing the waters in a very closed releas... Read more

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