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Jason is a strategist, marketer and researcher with over 10 years of proven success in consulting services. His deep experience in marketing strategy, portfolio planning and customer needs assessments spans from traditional organizations to start-ups, including a breadth of medical device work in cardiology, endoscopy, uro-gynocology and oncology, as well as work in pharmaceuticals, diagnostics, biotechs and medical technology.
His background in market analytics drives his rigorous, yet practical approach to problem solving. This data-oriented approach to decision-making provides a strong foundation to advanced market plan and product development. He is currently developing a new model of customer needs assessment targeted at supporting Read more
Duration and cost of an engagement depends on the scope of work, identified during the initial consultation.
• Bristol-Myers Squibb
• Enobia Pharma Corp
• Medigus, LTD
• Merck-Millipore
• Novo Nordisk
• Qessential Medical Market Research
• Smith & Nephew
• T2 Biosystems
• Thera-Vid
Consider prioritizing your BD efforts toward areas of deep expertise / product differentiation and developing a product roadmap that strategically grows your offering into a more competitive space.
Understanding that you are CURRENTLY over-matched can be used to a strong advantage as you temporarily niche yourself with a vision to grow into the priority areas.
Hopefully you have begun this pro... Read more
I'll piggy back a little on Sam's answer here:
My experience has been that a highly important element of delivering successful new products is understanding the complete decision-making process (customer experience map) including a clear awareness of the importance of post-sale service for retention. Thus, in designing training programs for new products, its important to include these elements... Read more
