John Wessinger

John has 17 years of sales and marketing experience working in the healthcare and retail industries. He has helped to build industry leaders and contributed to the success of billion dollar brands from global organizations to start-ups. John is known for sales and marketing execution, strategy and process optimization, creating sales and marketing content and collateral, and for augmenting strategies with technology and automation tools.

SKILLS
• Strategy Planning
• Marketing Strategy
• Sales Operations
• Process Improvement
• Project Management

TECHNICAL SKILLS
• Digital Marketing
• Sales CRM
• Marketing Automation
• Content Strategy
• Business Analytics

INDUSTRY EXPERIENCE
• Healthcare
• Med Read more

John has 17 years of sales and marketing experience working in the healthcare and retail industries. He has helped to build industry leaders and contributed to the success of billion dollar brands from global organizations to start-ups. John is known for sales and marketing execution, strategy and process optimization, creating sales and marketing content and collateral, and for augmenting strategies with technology and automation tools.

SKILLS
• Strategy Planning
• Marketing Strategy
• Sales Operations
• Process Improvement
• Project Management

TECHNICAL SKILLS
• Digital Marketing
• Sales CRM
• Marketing Automation
• Content Strategy
• Business Analytics

INDUSTRY EXPERIENCE
• Healthcare
• Med Tech
• Technology
• Retail
• CPGs

THOUGHTFUL COLLABORATION
Thoughtful strategist who seeks to understand problems and challenges then look for ways to collaborate and create valuable solutions

INDUSTRIOUS INNOVATION
Industrious problem solver that uses ideation to create innovative solutions and takes the initiative to relieve pain points within organizations

INTENTIONAL PLANNING
Intentional planner that uses proven methodology to structure systems and processes to enhance an organizations ability to spark organic growth

TACTICAL THINKING
Tactical big picture thinker that is focused on implementation and results during times of significant change when flexibility and adaptability is needed

AUTHENTIC PARTNERSHIP
Authentic partner that uses sounds reasoning and personal integrity to inspire organizations as to the best course of action for their business situation.

LATERALUS is a management consulting firm that helps companies strategize, plan and execute on sales and marketing initiatives.  We partner with organizations to overcome market barriers and challenges, assist with the creation of new or organic growth strategies and bring value through effective project execution.

We use an integrated approach of Strategic Planning, Marketing and Sales to help make organizations more efficient and more effective.  Our expertise is in creating transformative business strategies that improve how companies market and sell their products or services.  We are a professional services organization, but delivery and execution specialists with deep industry knowledge and the ability to implement strategic sales and marketing solutions.

LATERALUS is a good fit for organizations: Looking for ways to grow, but wanting to maintain flexibility and stay lean with their staffing headcount.  Interested in hiring functional expertise and adding a collaborative partner to their core marketing and sales teams.  Wanting to complete projects faster with experienced, hands-on help that is focused on strategy execution and results.

STRATEGY OPTIMIZATION – The ability to optimize sales and marketing strategies by using data, analytics and planning to execute at the ground floor or customer level.

CONTENT AND COLLATERAL DEVELOPMENT – Translate strategies into impactful sales and marketing content by developing proven digital marketing and sales collateral content.

MARKETING AND SALES AUGMENTATION – Augment strategies and execute on plans by integrating sales CRM and marketing automation tools.

LATERALUS is a management consulting firm that can manage the strategy, the tactics, pull the information together and track the results so organizations can execute on strategic projects faster.

• Healthcare
• Retail
• Technology
• Small, Mid-Tier, Large, Enterprise

• Healthcare
• Retail
• Technology
• Small, Mid-Tier, Large, Enterprise