Profile

Professional summary

Leveraging the Genius of People through:
- Ideation
- Qualitative and Quantitative Research
- Facilitation
- Strategic Planning
- Social Media Listening

More than 25 years of expertise in connecting with people to deliver insights for smarter decisions. From online ideation to face-to-face ethnographies, to customer engagement and satisfaction surveys, and more, I match the method to the client questions and needs. I've worked on the ad agency, client, and supplier sides, and have a unique appreciation for all perspectives.

Clients report high satisfaction with my ability to understand strategic issues, thoughtful questionnaires and discussion guides, engaging moderation/fieldwork, incisive analysis, and compelling reports.

Member of QRCA and Insights Association.

Engagement overview

I am flexible, and want to meet the many needs of our clients.  Some need long-term consulting. Some need a single project, or series of projects.  Others just need a little guidance for their DIY efforts.  

Clients

My category experience is extremely broad and deep, especially in healthcare/pharma, education, consumer products/services, and financial services. I'm happy to -- and often do -- partner/subcontract with other research companies and ad/marketing agencies. Contact me for more details about our experience and arrangements.

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Areas of expertise