Professional summary
Michael Calman has over 35 years’ experience in omni-channel marketing and revenue integration across specialty stores, e-commerce, wholesale and catalogs. He has focused expertise in marketing to the luxury spectrum, spanning aspirational through Ultra High Net Worth customers, and from accessible luxury-priced handbags to private jets. Driving the marketing for some of the world's most creative powerhouses, Michael has developed a demonstrated ability to disrupt conventional strategies—resulting in fashioning unexpected B2B strategic alliances and extraordinary B2C customer experiences.
Michael’s corporate marketing leadership background encompasses building iconic brands, including Calvin Klein, Coach and Bergdorf Goodman. During Read more
Michael Calman has over 35 years’ experience in omni-channel marketing and revenue integration across specialty stores, e-commerce, wholesale and catalogs. He has focused expertise in marketing to the luxury spectrum, spanning aspirational through Ultra High Net Worth customers, and from accessible luxury-priced handbags to private jets. Driving the marketing for some of the world's most creative powerhouses, Michael has developed a demonstrated ability to disrupt conventional strategies—resulting in fashioning unexpected B2B strategic alliances and extraordinary B2C customer experiences.
Michael’s corporate marketing leadership background encompasses building iconic brands, including Calvin Klein, Coach and Bergdorf Goodman. During his tenure at Calvin Klein, as Founder and Managing Director of CRK Advertising, he was the executive producer of several transformative marketing initiatives, including the highly acclaimed Calvin Klein Jeans and ‘Obsession’ fragrance television, print and outdoor campaigns. As VP of Marketing at Coach, Michael repositioned the company from a handbag merchandise concentration to an accessories brand by leading the product development of line extensions. At Bergdorf Goodman, the world’s leading multi-brand luxury specialty retailer, as SVP of Marketing, Michael steered the development of BergdorfGoodman.com. He was the founder and publisher of Bergdorf Goodman Magazine, nationally distributed to expand the brand’s presence, and edited with a modern voice to position the store as contemporary. As Chief Marketing Officer of CitationShares, he directed the Vector JetCard launch, establishing the card as the industry’s most accessible entry to private jet travel.
As Founder and President of Calman Consulting LLC, since 2006, Michael has been providing business insight consulting, turnaround strategies, and process-centric marketing programs for luxury legacy brands and innovative start-ups, specializing in:
— CUSTOMER ENGAGEMENT MANAGEMENT Customer Journey Analysis · Attitude & Behavioral Segmentation · Targeting Strategies & Programs · Clienteling Solutions · Customer Loyalty Analytics, Strategy and Program Development
— MARKETING & MERCHANDISING Strategic & Tactical Marketing Analytics, Plans, Implementation Services · Direct Marketing & Sales Promotion Programs · Line Extension Ideation and Development · Assortment Planning
— OMNI-PLATFORM PROGRAMMING Digital & eCommerce Strategy Development · Retail Customer RFM Programs · Website Development · Publishing and Ad Sales
— STRATEGIC DEVELOPMENT Branding Insights & Consultation · Business Plan Preparation · Strategic Alliance Opportunity Assessment and Programming
Michael has MBA and BA degrees from New York University, and has conducted numerous speaking engagements and presentations to corporations, trade groups and academic institutions. He is also an avid racing sailor, including competing as a finalist in the United States Olympic Sailing Trials.
Engagement overview
Retained consulting, projects, daily and hourly engagements. A typical retained engagement would be one day a week over a six-month period, encompassing: business analytics, strategic plan development, omni-channel marketing, CRM and merchandising planning.
Clients
Clients include—
• Mimi So International
• Boyds Philadelphia
• Sofiacashmere
• Lawrence Woodmere Academy
• RevolutionWear
• Portero.com
• SeaCloth
• Hommage
• Burgee Star
• McBryde & Partners
• Critical Mass
• AMillionCooks.com
• Guats Life Style
• Madame Paulette
• Ann Hill Communications
• Hamptons Modern
Clients include—
• Mimi So International
• Boyds Philadelphia
• Sofiacashmere
• Lawrence Woodmere Academy
• RevolutionWear
• Portero.com
• SeaCloth
• Hommage
• Burgee Star
• McBryde & Partners
• Critical Mass
• AMillionCooks.com
• Guats Life Style
• Madame Paulette
• Ann Hill Communications
• Hamptons Modern
