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Market research professional since 1988, with focus on all aspects of the healthcare market
PhD in social psychology (Temple University)
Advanced training in research methods and statistics
Seasoned focus group and depth interview moderator (in-person, on-line, and phone)
Skilled at creating discussion guides and questionnaires
Adept at writing, analyzing, and presenting qualitative and quantitative research results
Experienced researcher in the U.S. and ex-U.S. markets
Specialized in all facets of healthcare research
Other areas of experience include consumer products, insurance, durable goods, government services
Specialties: Rx and OTC pharmaceuticals (especially in areas of oncology, cardiology, neurology, orphan Read more
Based on client need, I provide a suite of services in the healthcare market research arena--ranging from comprehensive study involvement to targeted assistance on specific tasks. My specific areas of expertise span the following: research design/methodology; discussion guide and questionnaire creation; in-person, telephone, and online moderation; project management; content analysis; and proposal and report writing (topline, executive summary, full report). I am a seasoned researcher with respect to both US-based as well as international studies.
My client list includes a variety of leading healthcare-focused market research firms, including:
• Epocrates
• Radius
• Kantar Health
• Optimal Strategix Group
• BioVid
• MarketVision
