Mitch Duckler

I am a brand and marketing strategy consultant with over 25 years of business experience, and am managing partner at FullSurge, a strategy consulting firm. My background includes a combination of brand management, customer and consumer marketing, and strategy consulting.

Over the years, I have worked across multiple industries including consumer packaged goods, foodservice, retail, professional services, media and entertainment, and industrial B2B. In doing so, I have led complex engagements and overseen client relationships for Fortune 500 and Blue Chip companies, such as Boeing, U.S. Cellular, Deloitte, Kellogg’s, Best Buy, Campbell’s Soup, NBC Universal, Wrigley, The Home Depot, General Electric and ExxonMobil.

I work with brand Read more

I am a brand and marketing strategy consultant with over 25 years of business experience, and am managing partner at FullSurge, a strategy consulting firm. My background includes a combination of brand management, customer and consumer marketing, and strategy consulting.

Over the years, I have worked across multiple industries including consumer packaged goods, foodservice, retail, professional services, media and entertainment, and industrial B2B. In doing so, I have led complex engagements and overseen client relationships for Fortune 500 and Blue Chip companies, such as Boeing, U.S. Cellular, Deloitte, Kellogg’s, Best Buy, Campbell’s Soup, NBC Universal, Wrigley, The Home Depot, General Electric and ExxonMobil.

I work with brand and marketing executives who are seeking to achieve ambitious growth goals and to improve profitability. Specifically, I help...

✓ CMOs & VPs, Brand & Marketing — drive profitable growth through building and leveraging strong corporate, product and service brands

✓ VPs & Directors, Customer & Consumer Insights — develop a solid understanding of their customers' and prospects' attitudes, beliefs and needs in order to inform strategy development

✓ VPs & Directors, Innovation & Product Development — identify profitable "white space" growth opportunities and develop new product and service concepts

I am also an experienced public speaker at prominent national brand and marketing conferences. I co-chair the Annual Marketing Conference for the American Marketing Association (AMA) and have been a featured speaker and workshop facilitator for the Association of National Advertisers (ANA) and the Institute for the Study of Business Markets (ISBM). I have written articles on brand and marketing strategy for industry periodicals, including Brandweek, Marketing News, and Marketing Management. I have also been a guest lecturer for Northwestern University’s Kellogg School of Management and Thunderbird School of Global Management.

Our approach and methodologies differ by service offering, and engagements are always custom-designed to meet the unique needs of individual clients. However a typical engagement would include the following phases: 1) discovery/immersion, 2) primary qualitative and/or quantitative research, 3) strategy development and recommendations, and 4) planning and implementation.

In terms of logistics, we have very teams consisting of 1-3 senior-level partners. Duration of engagements are typically in the 2-4 month range and pricing is fixed fees. As a rule of thumb, a floor for engaging our firm is $100,000, as we typically find it difficult to add value with our methodologies at price points below this level.

• Boeing
• U.S. Cellular
• Deloitte
• Kellogg’s
• Best Buy
• Campbell’s Soup
• NBC Universal
• Wrigley
• The Home Depot
• General Electric
• ExxonMobil

• Boeing
• U.S. Cellular
• Deloitte
• Kellogg’s
• Best Buy
• Campbell’s Soup
• NBC Universal
• Wrigley
• The Home Depot
• General Electric
• ExxonMobil