Ric Anderson

Ric Anderson is a respected Omni-Channel Retail and Wholesale Executive. As President of Anderson Strategic Brand Concepts, Ric brings "Clarity to Retail & Wholesale Strategy" by using a "Customer Centric Vision" to create innovative solutions and merchandising processes to position brands as “top of mind".

His wide breath of experience in Merchandising, P & L, Strategy, E-Commerce, Product, and Operations, at a senior level allow him to find the best "Value Propositions" and "Competitive Advantages" for any company. He builds teams engaged in executing the omni-channel merchandising strategy. He has successfully launched omni-channel retail initiatives, building brands and creating turnaround strategies. He has delivered the bottom line Read more

Ric Anderson is a respected Omni-Channel Retail and Wholesale Executive. As President of Anderson Strategic Brand Concepts, Ric brings "Clarity to Retail & Wholesale Strategy" by using a "Customer Centric Vision" to create innovative solutions and merchandising processes to position brands as “top of mind".

His wide breath of experience in Merchandising, P & L, Strategy, E-Commerce, Product, and Operations, at a senior level allow him to find the best "Value Propositions" and "Competitive Advantages" for any company. He builds teams engaged in executing the omni-channel merchandising strategy. He has successfully launched omni-channel retail initiatives, building brands and creating turnaround strategies. He has delivered the bottom line in every position that he has held!

EXECUTIVE LEADERSHIP: 15+ years experience at the SVP level in Specialty Retail, Department Stores and Wholesale Consumer Products. (Sears) Highest Cultural Rating of all Sears Merchandising Teams.

RETAIL MERCHANDISING STRATEGY: Created and executed successful strategies for multiple products: Apparel, Footwear, Accessories, Children’s, Intimate Apparel, Home Décor and Gourmet Food. Delivered the Bottom Line each time.

RETAIL TURNAROUND: Successful turnaround of Harry & David Stores in by improving the Customer Experience. Created Merchandising strategy for Baskin's that gave a 600% ROI to PEG. Built No#1 Division in Sears through new Omni-Channel Merchandising Strategies.

OMNI-CHANNEL RETAIL MODELS: Created 5 innovative revenue channels for Sears Footwear. Merchandising, Marketing and Brand strategies for Sears, Sak's Inc., Fossil, Harry & David.

RETAIL OMNI-CHANNEL P&L: Managed financials across Sears Footwear Categories, Russell Newman-Intimate, Harry and David and Fossil.

RETAIL ENTREPRENEUR: Pioneered teams to create Fossil Leather, Harry & David Chocolate. Successfully introduced new retail national and private brands,

Strategic Planning, Multichannel Merchandising, and Branding Consulting Service focused on companies requiring new business models. Creation of Merchandising, Inventory, Branding, Store Operations, Private Labels, and Product processes that that result in sustainable, profitable and scalable business models.